While buying a consumer product, the choice extends beyond the product quality. The purchase decision is also affected largely by the packaging materials. Packaging materials significantly affect how a consumer perceives, uses, consumes, or purchases goods. According to consumer behaviour studies, there is a term called Post-Hypomorphism. According to this framework, the weight, texture, and even sound of the packaging materials impact the consumers’ purchase decisions.Â
Thus, PET and plastic packaging solutions have gained popularity as they make the content visible to purchasers and are also a more durable option compared to other types of packaging.Â
How can properties in the packaging materials impact a consumer’s purchase decision?Â
Weight and durability of materialsÂ
A glass bottle might seem like a durable packaging material, but it is expensive and breakable. On the other hand, lightweight materials like PET are more convenient, easy to handle, portable, and non-breakable. Thus, consumers prefer buying PET packaging over glass bottles and jars from retail stores.Â
Texture and hapticsÂ
The feel of the packaging product leaves a long-lasting impression on the buying decision. For instance, the smoothness of the PET bottles is convenient for users, while others prefer buying textured glass jars with a textured grip on the surface.Â
Sustainability factorsÂ
Consumers are becoming increasingly environmentally conscious, so they prefer recyclable, lightweight, and eco-conscious packaging materials for products.Â
Gripping surface
Consumers always prefer to buy non-slip bottles and materials, which help them get a strong grip on the product. Using a non-slip mat helps prevent a smooth-textured bottle from sliding out of the consumer’s hands.Â
Optimising bottle designsÂ
Bottles with ergonomic designs and features are the most bought products in retail shops. Even the best plastic manufacturer prioritises the comfort and convenience of the user during packaging. For instance, beverage bottles have manufacturers add a nozzle or a spout to help users drink fast. For cosmetic bottles, a rounded form design is mostly preferred as it comfortably fits inside the user’s hands.Â
Colour and visibility
Along with material texture and design, colour and visibility also play important roles in helping consumers make impulsive buying decisions. If the bottle’s colour is within subtle hues, the nutritional values and chemical compositions will be clearly visible, which helps the consumer make a quick buying decision.
Harsh Impex and Ishaan Plastics Pvt Ltd is a renowned and trusted name for PET and plastic packaging. We are one of the best plastic manufacturers dealing in kitchenware, PET bottles and PET containers, jars and lunch boxes.
